2023-12-19 Practical Guide

Social Media Strategy for Comedians: Going Viral

In 2024, you can't just be a comedian. You have to be a content creator.

The 3-Second Rule

On TikTok, you have 3 seconds to hook the viewer before they swipe. * Don't: "Hey guys, so I was thinking..." * Do: Start mid-joke. Put the punchline in the caption. Use a visual hook (green screen, costume).

Subtitles

80% of people watch social media with the sound off. You must burn subtitles into your video. Use apps like CapCut to make them pop. The text is part of the visual joke.

Crowd Work Clips

This is why Crowd Work is so popular online. 1. It's spontaneous (The algorithm loves "real" moments). 2. It has built-in conflict (Comedian vs. Heckler). 3. It's short.

Filming your set and chopping it into 30-second clips is the most effective marketing strategy available today.

Quantity > Quality

The algorithm rewards consistency. Posting one "perfect" sketch a month is worse than posting three "okay" jokes a week. Feed the beast.